With several years' experience in communications agencies, Maud Cochet joined the Accor group in 2006. She began by handling web issues for the Ibis brand, then moved on to the E-commerce acquisition teams in various cross-functional positions across all brands.  In 2017, she joined the strategic marketing teams to specifically develop the Mercure and Novotel brands around customer experience and communication across all markets. She then held the position of Vice President Marketing Partnerships, where she developed strategic and experiential partnerships on a global scale with renowned brands such as Disney, Microsoft and Spotify.

In 2022, she joined École Ducasse as Marketing and Sales Director, with her main missions being to promote the brand in France and internationally, and to develop sales for the various training courses.